When it comes to conversion rates, many businesses feel the sting of frustration. They watch potential clients drop off, leads not converting, and sales calls that go nowhere. But why is this happening? The answer may not be what you expect.
The Common Misconception
There’s a popular piece of advice that’s been circulating among businesses: “All you need is one or two effective funnels, and you’re good to go.” Sadly, this couldn’t be farther from the truth. While many businesses follow this structure, hoping it’s the silver bullet to fix their woes, it’s a recipe for disaster. It’s not just about having a few basic funnels; it’s about the journey you create for your potential clients.
The True Problem
Most businesses make a fundamental error. They take a cold lead and immediately try to force a sale. It’s equivalent to pushing a solution onto someone who doesn’t even realise they have a problem. And, if you’ve been on the receiving end, you’d know: you’re unlikely to buy anything under those circumstances.
Instead of this aggressive approach, businesses should be building multiple touch points — potentially 30, 40, or even 50. These touch points guide potential clients, making them realise the problem they have. Only then is it time to introduce the solution.
A New Perspective on Conversion
In our agency, we’ve developed over 1500 funnels tailored for various industries and clients. Now, while you might not need as many, the point remains: a comprehensive journey is essential. When businesses complain about a “conversion rate issue,” they often miss the root cause. The real issue is that they’re failing to make their leads realise the problems they face. If you can make someone understand their problem and you offer the solution, they won’t be able to resist.
Where Most Fail
Regrettably, many businesses keep treading the same failed path, not understanding why they can’t grow. They build a few funnels, follow the herd, and end up facing the same conversion rate issues. The key is to reverse-engineer this process. Understand the problems your potential clients face, and then design conversion funnels that guide them to the solution.
Conclusion
It’s crucial to move beyond the common misconceptions and mistakes that plague the industry. If you’ve been facing conversion rate issues, it’s time to introspect and rebuild your approach. Start crafting a comprehensive journey for your leads, making them realise their problems, and offering them irresistible solutions. Your business deserves more than the status quo; it deserves success.
Are you struggling with conversion rate issues or need guidance on building effective funnels? Our agency specialises in helping businesses identify the problems they solve and creating automated conversion funnels to streamline the process. Don’t be another statistic; build your business the right way.
Jackson Earngey Founder and Director of Earng Media 📌
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